Youtube have recently implemented a policy of asking it's viewers when watching longer video's whether they want to watch one long advertisement before playing the video or proceed straight to the video but endure 2 commercial breaks during it. So the question; which one to choose?
Dan Ariely, among others, has done a lot of research (for further reading see his book "The Upside of Irrationality ) on whether people get more satisfaction from small broken up moments of pleasure or long continuous ones and found that unanimously the former is preferred though when surveying participants beforehand they predicted they would enjoy the long continuous one much more. However he found the same held through for negative experience. Given the length of the videos against that of the ads it would seem opting for the commercial's maximizes your viewing satisfaction.
However, the power the number exert over the human decision making mind is strong, there is a reason prices marked €4.99 seem far more attractive than those marked €5, and the thought of 2 short ads vs 1 long can be difficult to weigh, many people will simple see that 2 is greater than 1 and choose the long initial advert.
On the other hand human's are notorious for putting off things we dislike into the future, because of our inability to think of our future selves as truly us. So perhaps people will make the decision maximizing their happiness by mistake, our of a purely selfish desire for instant gratification.
One thing is for certain, behavioral economics dictates that in this case 2 is a lesser evil than 1. Try both and let us know which you prefer.
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